Job Title: Lead - Digital Marketing (SVOD) Business: Subscription Video on Demand Location: Mumbai About ZEE5 : ZEE5 is the OTT platform of the ZEE Network and is the fastest growing OTT platform in India. With a very strong subscription service, ZEE5 provides access to over 100 originals and blockbusters, apart from 100,000+ hours of network content. Responsibilities: - Digital Farm toFork from developing consumer intelligence, consumer segment modelling, campaigns management and analytics spread across acquisition, engagement, retention and win-backs - Contribute to developing and executing the digital go-to-market strategy. - Build a Single Customer View, consumer models, segments and look alike strategy in-line with the business and revenue goals - acquisition, engagement, retention and win-backs - Optimally invest across digital platforms and monitor the performance of each digital platforms; identify and implement opportunities for improvement. Optimize results for campaigns with A/B testing content. - Develop deep partnerships and build Joint Business Plans with platforms, networks, affiliates and intermediaries - Develop, Implement and own deep API integrations with partners and intermediaries - CDP, Google, Facebook, ad networks etc - Constantly learn and be the technology &amp; data evangeliser for digital marketing at ZEE5. Be up to date with new methodologies, products, platforms. Education and Experience : - MBA or Engineering from a Premier B-schools - 7-10 years of experience. At least 4-6 years in digital / performance marketing - Strong understanding of marketing technology - Experience in managing a multi-crore digital marketing budget. Should have seen scale in digital marketing operations - Experience in developing and implementing the digital marketing strategy for acquisition, engagement retention and win backs - Experience managing programmatic, affiliate, remarketing and biddable platforms - Google, Facebook, Twitter, InMobi, Criteo etc - Experience in implementing and using CDP/DMP and direct integrations with platforms - Exposure to running integrated campaigns with the usage of 1st party and 3rd party data - Knowledge of Analytics, Attribution and Planning tools - Google Analytics, AppsFlyer, MixPanel, Adobe Omniture, comScore etc. - Strong marketing and business mindset backed with good problem-solving skills - Visionary with a Strategic bent of mind

Mumbai

 Zee Entertainment - Lead - Digital Marketing - SVOD - ZEE5 - IIM/ISB/MDI/FMS 

 Zee Entertainment - Lead - Digital Marketing - SVOD - ZEE5 - IIM/ISB/MDI/FMS  ,Job Description for  Zee Entertainment - Lead - Digital Marketing - SVOD - ZEE5 - IIM/ISB/MDI/FMS  in ZEE5 in  Mumbai for (7-11) years of experience. Apply Now!

Job Description for  Zee Entertainment - Lead - Digital Marketing - SVOD - ZEE5 - IIM/ISB/MDI/FMS  in ZEE5 in  Mumbai for (7-11) years of experience. Apply Now!