Position title: Head of Marketing AVOD Main Purpose of the position / Key responsibility areas: - Prior experience of OTT categories not mandatory but would be a bonus - 12 years of media brand management experience - This role primary requires to focus on brand building with strong traditional media expertise (TV, Print, Radio, OOH) - Deep knowledge and experience with multiple communication channels and their role in brand marketing - Communication Development: Working closely with agency partners to create compelling consumer communication backed by strong insights. - Developing the AVOD architecture and owning from Strategy to Execution - Establishing ZEE5 as the No.1 OTT app in the Entertainment domain. - Develop the go-to-market plan and deciding on the optimum spend allocation to deliver the agreed business goals. - Responsible for driving the top line growth, strengthening market share, building brand equity drivers while improving the top line and bottom line for the Zee5 India - Closely working with broadcast teams and to ensure linear learning's included in ZEE5 India plans - Supporting Ad Sales and User Retention teams with the required marketing support - Drive user acquisition, engagement and retention by optimally investing across platforms - Monitor performance of each platforms; identify and implement opportunities for improvement. - Optimize results for campaigns by working with creative team on A/B testing content - Knowledge of 1st party data and use of a DMP - Knowledge of Analytics and Planning tools. - Basic knowledge of Ad serving technologies - Proven ability to think strategically, with a balanced analytical and creative approach, and the ability to teach others to think strategically - Ability to present data visually - SPOC for managing relationship with Creative, Media, PR, agencies - Research and implement new techniques and technologies that are relevant for our digital media strategies. Target Industries / Companies :&nbsp; - Telcos: Vodafone Idea, Airtel, Jio - E-Comm: Flipkart, Myntra, Amazon - Content: Amazon Prime - CPG: Unilever, P&amp;G, Loreal Any other specific skills / attributes :&nbsp; - The ability to proactively build strong working relationships with internal and external contacts to deliver exemplary service always is essential to the role. - Strong interpersonal skills and the ability to push back as subject matter expert - Strong attention to detail - A proven record with large, complex campaigns - Clear verbal and written communication skills - Proven record of developing colleagues

Mumbai

 Zee Entertainment - Head - Marketing AVOD 

 Zee Entertainment - Head - Marketing AVOD  ,Job Description for  Zee Entertainment - Head - Marketing AVOD  in ZEE5 in  Mumbai for (12-19) years of experience. Apply Now!

Job Description for  Zee Entertainment - Head - Marketing AVOD  in ZEE5 in  Mumbai for (12-19) years of experience. Apply Now!