Job Title : Head - Digital Marketing Business: Subscription Video on Demand Location : Mumbai About ZEE5 : ZEE5 is the OTT platform of the ZEE Network and is the fastest growing OTT platform in India. With a very strong subscription service, ZEE5 provides access to over 100 originals and blockbusters, apart from 100,000+ hours of network content. Job Summary : We are a digital-first company. The role holder would own the Digital Marketing P&L and lead the team that would build & execute data-driven digital campaigns to acquire, retain, engage, and win-back consumers. Responsibilities : - P&L responsibility for digital marketing - Revenues, Engagement, Retention, and Win-backs - Own complete Digital Farm to Fork from Consumer Intelligence, consumer segment modelling, campaigns management and analytics - Develop, own, and execute the digital go-to-market strategy. Own digital marketing revenue, costs, and spends. - Build a Single Customer View, consumer models, segments and look alike strategy in-line with the business and revenue goals - acquisition, engagement, retention, and win-backs - Optimally invest across digital platforms and monitor the performance of each digital platform; identify and implement opportunities for improvement. Optimize results for campaigns with A/B testing content. - Develop deep partnerships and build Joint Business Plans with platforms, networks, affiliates, and intermediaries. - Develop, Implement, and own deep API integrations with partners and intermediaries - CDP, Google, Facebook, ad networks, etc. - Constantly learn and be the technology & data evangeliser for digital marketing at ZEE5. Be up to date with new methodologies, products, platforms. Education and Experience : - MBA or Engineering from a Premier B-schools - Over 8-14 years of experience. At least 6-8 years in digital / performance marketing - Strong understanding of marketing technology - Experience in managing a multi-crore digital marketing budget. Should have seen scale in digital marketing operations - Experience in developing and implementing a digital marketing strategy for acquisition, engagement retention and win backs - Experience managing programmatic, affiliate, remarketing and biddable platforms - Google, Facebook, Twitter, InMobi, Criteo, etc - Experience in implementing and using CDP/DMP and direct integrations with platforms - Exposure to running integrated campaigns with the usage of 1st party and 3rd party data - Knowledge of Analytics, Attribution, and Planning tools - Google Analytics, AppsFlyer, MixPanel, Adobe Omniture, comScore, etc. - Strong marketing and business mindset backed with good problem-solving skills - Visionary with a Strategic bent of mind

Mumbai

Zee Entertainment - Head - Digital Marketing - ZEE5 

Zee Entertainment - Head - Digital Marketing - ZEE5  ,Job Description for Zee Entertainment - Head - Digital Marketing - ZEE5  in ZEE5 in  Mumbai for (10-15) years of experience. Apply Now!

Job Description for Zee Entertainment - Head - Digital Marketing - ZEE5  in ZEE5 in  Mumbai for (10-15) years of experience. Apply Now!