Zee Entertainment - Head - Categories - Demand Job Title : Head of Categories (Demand) Reporting to : Business Head Location : Mumbai About ZEE5 : ZEE5 is the OTT platform of the ZEE Network and is the fastest growing OTT platform in India. With a very strong subscription service, ZEE5 Premium, provides access to over 100 originals and Top Bollywood blockbusters, apart from 100,000+ hours of network content. Key Roles &amp; Responsibilities : - Complete ownership of P&amp;L for demand categories spread across B2C, B2B &amp; B2B2C. End to end category management. - Responsible for Top-line &amp; bottom-line numbers for demand - Revenue, Subscribers, Cost, and Engagement metrics. - Ownership of consumer metrics - CX, Product interventions, Funnel &amp; conversion, Retention, Churn, Account Scoring &amp; Modelling - Achieve revenue by acquiring, engaging and retaining of consumers across categories - Set goals for cross-functional projects and liaise with marketing, performance marketing, content, Business Development, CLM, and product teams to execute acquisition, engagement, and retention strategies. - Develop, test, and execute aggressive multi-channel plans to drive customer acquisition - Partner with cross-functional teams to translate the voice of the customer into actionable insights, sharpen marketing efforts and enhance the customer proposition to acquire new customers - Own Pricing, Payments and revenue recognition/collections for the category - Conduct in-depth research and determine - gaps and opportunities for the business. - Plan and implement long-term development strategies for product categories - Research competitors and suggest appropriate pricing and promotional activities - Own projects with considerable scope and complexity that impact the customer experience Key Requirements : - Exposure to category or revenue management in Ecommerce / consumer internet / large start-up, telecom or FMCG - Deep understating of customer acquisition and retention in the digital space - Appreciation for customer experience (CX) and consumer behavior - Strong analytical and complex problem-solving mindset - Entrepreneurial with High degree of ownership - Ability to work and set targets in a cross-functional environment Education and experience : - MBA from a Premier B-schools - 12 - 15 years experience in marketing, category management or business roles across in Ecommerce / consumer internet / large start-up, telecom or FMCG

Mumbai

Zee Entertainment - Category Head - Demand - IIM/ISB/FMS/MDI 

Zee Entertainment - Category Head - Demand - IIM/ISB/FMS/MDI  ,Job Description for Zee Entertainment - Category Head - Demand - IIM/ISB/FMS/MDI  in ZEE5 in  Mumbai for (12-18) years of experience. Apply Now!

Job Description for Zee Entertainment - Category Head - Demand - IIM/ISB/FMS/MDI  in ZEE5 in  Mumbai for (12-18) years of experience. Apply Now!