- Developing consumer intelligence, consumer segment modelling, campaigns management and analytics for driving digital branding campaigns for SVOD at the most optimal cost - Build a Single Customer View, consumer models, segments and look alike strategy in-line with the brand metrics and revenue goals - Optimally invest across digital platforms and monitor performance of each digital platforms; identify and implement opportunities for improvement. Optimize results for campaigns with A/B testing content. - Manage all digital campaigns, from ideation to media planning, creative communication, and in-depth analysis of performance to drive optimization - Develop deep partnerships and build Joint Business Plans with platforms, networks, affiliates, and intermediaries - Innovate, implement & automate martech tools with the purpose of optimization & deep integration with existing tools & systems - CDP, Google, Facebook, ad networks etc - Constantly learn and be the technology & data evangeliser for digital marketing at ZEE5. Be up to date with new methodologies, products, platforms. Desired Background & Experience : - 7-10 years of experience in Digital Brand marketing and leading a team of 2-4 digital brand professionals along with brand agencies, marketing vendors. Has worked on digital mediums: Facebook R&F ads, Instream reserve ads - Has worked on YT reserve buys, media buying, 3rd party impact properties (CPM Buys) - Candidate is DV360 certified, Campaign Manager (CM) certified or experienced in working hands-on with DV360 platform - Has worked on strategizing digital media for - content launch, market entry or digital branding - Working knowledge of working in Campaign Manager (CM), Appsflyer, Mixpanels, etc - Good in excel data analysis & reporting frameworks Values / Behavioural Desirables : - Strong marketing and analytical mindset backed with good problem-solving skills is a must - Comfortable with hustle, fast paced & dynamic nature of work.

Mumbai

ZEE - Director - Digital Brand Marketing 

ZEE - Director - Digital Brand Marketing  ,Job Description for ZEE - Director - Digital Brand Marketing  in Zee Entertainment Enterprises Limited in  Mumbai for (7-10) years of experience. Apply Now!

Job Description for ZEE - Director - Digital Brand Marketing  in Zee Entertainment Enterprises Limited in  Mumbai for (7-10) years of experience. Apply Now!