YouTube Growth Manager - EdTech Startup

If you are an enthusiastic person with the ability to balance talent and organizational structure giving attention to detail, come join an ed-tech company that is creating a future and industry ready generation with their excellent courses.

Our client is one of the largest online education company in India. It focuses on training the students to be industry-ready and providing expert knowledge through the convenience of the internet.

For software developers, learning programming languages needs to be practical. This is where the startup has helped more than 15000 students to turn theory into practical knowledge. Currently, offering 9 courses the startup has played a catalyst for thousands of students to land jobs at tech giants like Google, Amazon, Adobe, and Walmart. The startup enables students to follow a comprehensive curriculum and seek help from industry experts without facing any geological barrier.

The founders of the startup are the alumnus of acclaimed institutes like IIT Delhi and Stanford University with experience of working in Amazon, Facebook, Cars24, and other top startups in India.

As a YouTube Growth Manager, you will be responsible for the YouTube channel of the company from end-to-end.

What you will do:

- Taking responsibility for the day-to-day operations of the company's YouTube channel with 42k+ subscribers and millions of views.

- Devising and implementing content strategy, video optimization, subscriber growth and viewership growth for the company's existing and newly created YouTube channels.

- Researching on what content is performing well on YouTube as well as other platforms, in order to strategize on the content requirement.

- Collaborating with the internal content team to ensure a continuous pipeline of content as per programming.

- Developing data-driven recommendations, organizing and analyzing data to form actionable plans and create KPIs.

- Auditing existing channel to uncover short and long term recommendations to improve audience engagement and growth metrics.

- Leading creation of recurring reports on the impact of rollout and optimization efforts against established benchmarks.

- Overseeing all written editorials across all videos, channel home-page, community and any off-site blogging/promotion to ensure consistently excellent standards.

- Working on optimization of channel and video content viz. Titles, tags, descriptions, playlist, thumbnails, homepage, etc.

- Developing creative and effective engagement strategies with the subscriber base for continuous engagement on videos as well as community engagement.

- Using SEO/SMM tools and learning to grow the channel organically.

Candidate Profile:

What you need to know / have:

- 3+ years of experience in content marketing and YouTube growth.

- Proven track record of managing channel with 100k subscribers and demonstrated ability to grow the channel.

- Experience using SEO/SMM Tools like YouTube Analytics, Google Analytics, VidIQ, Tube buddy, etc.

- Extensive experience working within the YouTube CMS and with YouTube/Google analytics.

- In-depth understanding of audience retention metrics (e.g. Average view duration vs. % completion, watch time).

- Experience leveraging/ implementing In-video programming mechanisms (e.g. link cards and end screens).

- Ability to keep up with ever-changing YouTube eco-system and new features.

- Successful track record of conceptualizing and developing benchmarks, KPIs and ability to report insights and KPIs on a weekly basis.

- Cross-platform Video SEO knowledge and experience.

- Exceptional organizational and follow-through skills, attention to detail and deadlines.

- Team Management experience.

- Self-starter with a strong work ethic and determination to accomplish goals.

- Demonstrate the ability to multi-task in a fast-paced, collaborative environment.

- Knowledge of E-learning/Ed-Tech industry preferred.