Yolo Bus - Head - Marketing

Key Responsibilities:

- Deliver topline, bottom line and market share targets for the brands.

- Coordinate and manage the creation of all digital content such as website, blogs, press releases and podcasts, infographics, videos, social media posts, etc.

- Identify market trends in industry to facilitate new launches and brand communication.

- Develop alignment between the marketing, sales and key account functions to drive business results.

- Monitor Sales forecast targets and expenditure and make recommendations to drive business results.

- Enhance brand awareness as well as driving website traffic and acquiring customers / lead generation.

- Implement SEO and social media strategies to drive traffic to the brand website.

- Lead a team, to measure the effectiveness of prevalent campaigns and optimize the same.

- Use multiple analytical tools for optimization of marketing campaigns, email marketing, social media, display and search advertising.

- Lead the demand generation function for the company, with paid campaigns, email marketing, push notifications, etc.