XYXX Apparels - Manager - Performance Marketing

Manager - Performance Marketing

About the Role (Overview):

Join XYXX Apparels as a Performance Marketer and drive impactful growth initiatives across organic and paid platforms. This role is pivotal in shaping the long-term strategy for boosting awareness, conversions, and profitable sales growth of our outerwear collections.

How You Will Add Value:

Strategic Planning:

- Develop and execute yearly strategies to drive awareness and sales for XYXX collections.

- Collaborate with Category, Marketing, and Design teams for media and promotion planning.

Campaign Management:

- Set up and manage Amazon and Flipkart campaigns for various objectives, including:

- Prospecting for new categories.

- Retargeting for cross-promotion and audience segmentation.

Ad Strategy Design:

- Create ad strategies to maximize ROAS and achieve business objectives.

- Implement campaigns focused on increasing customer lifetime value (LTV).

Data-Driven Approach:

- Leverage strong analytical skills to monitor campaign performance and refine strategies.

- Drive customer behavior insights to enhance engagement and shopping intent.

What You Bring to The Team (Experience & Education)

- 3 to 5 years of experience (preferably in e-commerce or apparel industries).

- Technical Expertise: Hands-on experience with Amazon Ads and Flipkart Ads campaign management, including advanced tools.

- Analytical Skills: Proven ability to work with data, interpret trends, and optimize campaigns.

- Growth Mindset: Proactive problem-solving ability and a passion for scaling brands.

- Customer Orientation: Strong understanding of consumer behavior and shopping intent.

- Budget Management: Experience managing and optimizing significant ad budgets for ROI-positive campaigns.

- Creative Collaboration: Ability to work with design and content teams to create high-performing ad creatives.

- Performance Tracking: Knowledge of KPIs like CAC, ROAS, LTV, CTR, and conversion rates.

- Tool Proficiency: Familiarity with additional marketing tools like Amazon Pi, Flipkart Iris, Hotjar, Semrush, or Ahrefs for insights and analysis.

- Communication Skills: Strong verbal and written communication to convey strategy and performance to stakeholders.

- Industry Knowledge: Awareness of emerging trends in e-commerce marketing and willingness to adopt new technologies or approaches.

Our DNA:

Our DNA is innovation and we are driven by a real passion for the future. At XYXX we strive to help our employees find their passion and purpose. We believe great things happen when everyone feels trusted and valued. We have built a strong work culture on the tenets of transparency, collaboration, ambition, humility and a learning mind-set.

How We Work:

- We encourage honesty and open dialogue.

- We strive for excellence and continuous growth.

- We respect everyone and every point of view.

- We make objective and data-driven decisions.

- We take charge and get sh-t done.

- We are our own managers.

- We believe trust and accountability are sacrosanct.

What We Offer:

- Competitive compensation.

- Learning benefits.

- Generous leave policy.

- Medical Insurance.

- A collaborative, growth-driven work environment.

Location: Andheri East, Mumbai.

Reporting to: Head Ecommerce.

Department: Ecommerce.

Important to note:

XYXX is committed to building an inclusive and diverse environment where all identities, experiences and perspectives are welcome. We are proud to be an equal opportunity employer that prohibits discrimination against any employee or qualified applicant for employment because of the individuals race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, protected veteran. status or any other characteristic protected by law.