12/04 Vijay
Senior Talent Acquisition Specialist at Xoxoday

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Xoxoday - Content Marketing Role (5-7 yrs)

Bangalore Job Code: 686206

Location - Xoxoday Head Office, Bangalore (HSR Layout)

What you'll be doing

- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

- Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost

- This role requires a brand publisher mindset to create the content our audience is looking for and then to optimize the path to conversion.

- Editorial requirements include basic SEO understanding, content categorization, and structure, content development, distribution, and measurement. Development of editorial governance so content is consistent with our brand voice, style, and tone.

- Integration of content programs with brand campaigns to drive a brand to demand.

- Coordinating all public relations activities

- Developing a marketing communications plan including strategy, goals, budget, and tactics

- Developing a media relations strategy, seeking high-level placements in print, broadcast and online media

- Direct social media team to engage audiences across traditional and new media

- Leverage existing media relationships and cultivate new contacts within business and industry media

- Manage media inquiries and interview requests

- Create content for press releases, byline articles, and keynote presentations

- Monitor, analyze and communicate PR results on a quarterly basis

- Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis.

- Build relationships with thought leaders to grow industry awareness

- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

What you need to succeed in this role:

- 5+ Years- experience in Content Marketing

- Experience creating content for the web and growing a social audience

- The editorial mindset that seeks to understand what audiences consume and how to create it

- Ability to analyze and present content and social performance

- Experience with WordPress, Google analytics, Slide share, and the top social channels

- Proven working experience in public relations required

- Proven track record designing and executing successful public relations campaigns at both a local and national level

- Strong relationships with both local and national business and industry media outlets

- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews

- Exceptional writing and editing skills

- Solid experience with social media including blogs, Facebook, Twitter, etc.

Benefits of joining us:

- Ability to join a small and growing team, and work with some of the coolest people you've ever met

- Opportunity to make an impact, and leave your mark on this organization

- Competitive compensation, with the ability to shape your own career trajectory

- Go Extra Mile with Learning and Development

Women-friendly workplace:

Maternity and Paternity Benefits

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