Xiaomi - Lead - Brand Marketing (8-11 yrs)
Over the last 7 years, we have strived to improve accessibility for consumers across both online and offline channels.
- Today, Mi.com is the third largest e-commerce platform in India after Amazon and Flipkart (Walmart), as per the latest Counterpoint research report
- Xiaomi India also has the largest exclusive brand offline retail network in the country, according to the Channelplay research report
We are looking for a Strong Brand Marketing Lead.
Roles & Responsibilities :
- Consumer Insights driven marketer with a keen understanding of consumer trends/sentiment
- Build cultural, category & competition learnings for a better innovation pipeline / market specific communication
- Able to link strong customer insights to clear marketing actionables with measurable ROI
- Sound knowledge of ATL (TV, Print, Radio, OOH, Digital etc)- Conceptualization & end to end implementation is a must.
- Able to independently devised marketing calendars with actionables for multiple categories
- Has a proven track record of strong brand credentials having built credible reputation for the brand in both Traditional & digital ecosystems
- Able to Independently manage advertising/agencies
- Partner with the marketing and creative team to provide insights and strategic direction.
- Lead creation of communication briefs, basis the identified insights
- Own campaign assessments and feedback loop for improvements/course corrections
- Sound knowledge of Research including Brand Track, its implications etc
Candidate Profile :
- MBA from a premier institute, working/having worked in handset or Ecommerce companies.
- 8-11 years' experience being in Brand Management.
- Entrepreneurial experience or experience in marketing consultancies will be valued
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