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14/09 Mempi
HR at Xiaomi

Views:1717 Applications:449 Rec. Actions:Recruiter Actions:119

Xiaomi - Lead - Brand Marketing (8-11 yrs)

Bangalore Job Code: 978369

Over the last 7 years, we have strived to improve accessibility for consumers across both online and offline channels.

- Today, Mi.com is the third largest e-commerce platform in India after Amazon and Flipkart (Walmart), as per the latest Counterpoint research report

- Xiaomi India also has the largest exclusive brand offline retail network in the country, according to the Channelplay research report

We are looking for a Strong Brand Marketing Lead.

Roles & Responsibilities :

- Consumer Insights driven marketer with a keen understanding of consumer trends/sentiment

- Build cultural, category & competition learnings for a better innovation pipeline / market specific communication

- Able to link strong customer insights to clear marketing actionables with measurable ROI

- Sound knowledge of ATL (TV, Print, Radio, OOH, Digital etc)- Conceptualization & end to end implementation is a must.

- Able to independently devised marketing calendars with actionables for multiple categories

- Has a proven track record of strong brand credentials having built credible reputation for the brand in both Traditional & digital ecosystems

- Able to Independently manage advertising/agencies

- Partner with the marketing and creative team to provide insights and strategic direction.

- Lead creation of communication briefs, basis the identified insights

- Own campaign assessments and feedback loop for improvements/course corrections

- Sound knowledge of Research including Brand Track, its implications etc

Candidate Profile :

- MBA from a premier institute, working/having worked in handset or Ecommerce companies.

- 8-11 years' experience being in Brand Management.

- Entrepreneurial experience or experience in marketing consultancies will be valued

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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