Xerago - Business Analyst - Marketing Automation

Responsibilities :

- Developing and effectively executing Marketing Automation (MA) campaign strategies to ensure annual department revenue targets and individual campaign objectives are achieved or exceeded

- To ensure strategic and tactical alignment with complimentary marketing capabilities and activities (i.e., social marketing, telemarketing, conferences, direct mail)

- To develop and monitor corporate benchmarks for campaign performance and lead generation

- Apply best practice segmentation and customer profiling to optimize the program

- Developing best-practice framework standards playbooks for demand generation tactics

- Committed to quality

- Demonstrated experience in developing and delivering Marketing Automation campaigns

- Proficient in using Marketing Automation software (Anyone)

- An understanding of web analytics, content and data management and a demonstrated proficiency in multiple lead generation tactics

- Ability to manage multiple projects simultaneously and to think a creatively strong background in customer focus

- Ability to work well with global teams, willingness to travel

Prasanna.