About WorkIndia

WorkIndia started with One & Only One Purpose - To provide jobs to the Poor of India.

Our Vision is "To Provide meaningful livelihoods to the 23.7 Cr blue-collar individuals of India and now the 120 Cr blue-collar individuals on this planet".

Far too many individuals have been deprived of meaningful job opportunities thanks to untrustworthy, opaque & inefficient hiring systems. WorkIndia is here to change that through a 100% automated, tech-driven, marketplace for blue-collar hiring.

WorkIndia has achieved a scale of 2.2 Crore registered job seekers, 1.6 million registered employers, 2.5 million interview calls, and 90k+ hired happening through the platform per month, entirely driven through technology.

Role:

Business Analyst (Growth)

What will this role do?

WorkIndia is in a phase of Hyper-Growth. We've achieved Product-market fit, and proven our Revenue Model & Unit Economics. Now, we intend to scale up User acquisition on both sides of the marketplace like crazy & capture the market.

Your responsibilities in this role will be:

- Work with the Growth team closely, analyze data and come with up actionable insights that unlock the next level of growth.

- Generate inferences, solve key business problems and provide meaningful insights by analyzing complex data sets.

- Be the owner of the Growth metrics along with the Growth Manager.

- Measure the impact of new strategies and initiatives by evaluating success & check metrics.

- Perform deep and meaningful root-cause analysis (RCA) when there are major variances in metrics from benchmarks.

- Define and run the A/B test experiments.

- Help in brainstorming and evaluating new ideas for future growth by doing exploratory data analysis and validating hypotheses.

- Facilitate monthly and quarterly planning processes by evaluating benchmarks, estimating the impact of initiatives, and making future projections.

- Analyze Funnel, Cohort, Trends, LTV, DAU, MAU, Retention & user behavior using data & help the growth managers to take data-driven decisions.

What will success look like in the next 6 months:

- Your data analysis and insights have helped achieve 2x+ growth in key business metrics.

- You have set up dashboards & automation which streamline future analysis & actions.

The Ideal Profile for this role:

- Minimum 2 years of experience in Growth / Acquisition / Marketing / Business Analyst Roles in a high-growth startup.

- BE/B.Tech / MBA background from a premier institute would be preferred.

- Prior experience in Ola, OYO, Flipkart, Amazon, Pharmeasy, 1MG, BigBasket, Cars24, NoBroker, My Gate, Licious, Zolo Stays, ZoomCar, Dunzo, Clear Tax, Swiggy, and Myntra would be a big plus.

- Should be ready to relocate to Bangalore. This is a work-from-office job, hence presence in Bangalore would be mandatory.

Skill-sets required for this Role -

- Strong data analytical skills, ability to perform root-cause analysis and problem solve by looking at L3-L4 level data.

- Advanced skills set in SQL Queries, Tableau, Metabase, and MS Excel.

- A prior understanding of how the Marketing and User Acquisition funnel works would be a big plus.

- Prior experience with running ML models (Regression, decision tree, etc) is definitely a plus.

- Entrepreneurial and result-oriented mindset. Strong sense of urgency, a bias for action and ownership.

- A highly positive growth mindset, always forward-looking and seeking solutions in the face of challenges.

- A good business understanding, first principles, and common sense thinking.

- Ability to challenge members of your team & others to innovate and to think boldly & creatively.

What's in it for you?

- Work directly closely with the founding team & business leaders of a highly mission-driven org, focused on providing meaningful livelihoods to 23.7 blue-collar individuals.

- Every new user you acquire leads to a needy blue-collar individual getting a better livelihood and lifestyle.

- Work in an environment that pushes you to experiment like crazy, and put every idea to the test - no matter how ridiculous it sounds.

- Witness and learn firsthand how decision-making happens in a fast-paced startup at the inflection point of the scale.

- Experience a strong culture that values 100% transparency, ownership & autonomy.

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