jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
12/04 Aastha Garg
Owner at WorkGeek

Views:228 Applications:99 Rec. Actions:Recruiter Actions:2

WorkGeek - Head - Digital Marketing (10-12 yrs)

Mumbai Job Code: 913013

- Spearheading all Digital Marketing initiatives across Performance, Brand awareness, Online Reputation Management.

- Build out the P&L for Digital across Growth, Engagement campaigns and Brand Campaigns. You own the targets across all digital channels.

- Work with the Brand, Creative, Partner marketing and UI/UX teams to create a Growth framework that starts with awareness and results in consumer acquisition

- Manage the funnel and optimize for growth right from visits to conversion.

- Manage the Online Reputation of the brand by working with customer success, PR team and agencies

- Strategizing, Planning & Executing initiatives across SEO / SEM / SMO / SMM / ORM / App Marketing

- Work with business heads, CXOs towards building out a coherent Digital strategy.

Key Competencies:

In-depth knowledge and experience of working on app-marketing campaigns across Google Ads, Facebook, Programmatic, Affiliates etc. Excellent understanding of analytics and analytics tools (GA, appsflyer or equivalent etc) is a must.

Education Requirements :

- Bachelor's degree in Marketing / Advertising & Communications / Business Administration; MBA a plus.

Experience and Skill Requirements :

- 10 - 12 years of relevant digital marketing experience.

- Must have managed a Digital Marketing team in a leadership role with experience in handling a multi-million-dollar budget.

- Ability to turn a one-line business challenge into a coherent marketing campaign.

- Deep understanding of digital media strategy and planning is a plus.

- Experience working with a consumer- tech brand/FMCG/OTT/Telecom/New-age businesses or entertainment would be an advantage.

- Good understanding of content, engagement strategies,

- Strong oral and written communication skills.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.