- Spearheading all Digital Marketing initiatives across Performance, Brand awareness, Online Reputation Management. - Build out the P&amp;L for Digital across Growth, Engagement campaigns and Brand Campaigns. You own the targets across all digital channels. - Work with the Brand, Creative, Partner marketing and UI/UX teams to create a Growth framework that starts with awareness and results in consumer acquisition - Manage the funnel and optimize for growth right from visits to conversion. - Manage the Online Reputation of the brand by working with customer success, PR team and agencies - Strategizing, Planning &amp; Executing initiatives across SEO / SEM / SMO / SMM / ORM / App Marketing - Work with business heads, CXOs towards building out a coherent Digital strategy. Key Competencies: In-depth knowledge and experience of working on app-marketing campaigns across Google Ads, Facebook, Programmatic, Affiliates etc. Excellent understanding of analytics and analytics tools (GA, appsflyer or equivalent etc) is a must. Education Requirements : - Bachelor's degree in Marketing / Advertising &amp; Communications / Business Administration; MBA a plus. Experience and Skill Requirements : - 10 - 12 years of relevant digital marketing experience. - Must have managed a Digital Marketing team in a leadership role with experience in handling a multi-million-dollar budget. - Ability to turn a one-line business challenge into a coherent marketing campaign. - Deep understanding of digital media strategy and planning is a plus. - Experience working with a consumer- tech brand/FMCG/OTT/Telecom/New-age businesses or entertainment would be an advantage. - Good understanding of content, engagement strategies, - Strong oral and written communication skills.

Mumbai

WorkGeek - Head - Digital Marketing  

WorkGeek - Head - Digital Marketing   ,Job Description for WorkGeek - Head - Digital Marketing   in WorkGeek in  Mumbai for (10-12) years of experience. Apply Now!

Job Description for WorkGeek - Head - Digital Marketing   in WorkGeek in  Mumbai for (10-12) years of experience. Apply Now!