Ideate and create relevant, engaging, and interesting content that is relevant to our customer audience on a consistent basis. Ability to take initiative and come up with content ideas for all parts of the marketing funnel. Be a self-starter and adhere to strict deadlines.

Key responsibilities :

- In charge of website content, blog posts, case studies, white papers and other formats that resonate with the audience.

- Clear understanding of creating content for ToFu,MoFu, and BoFu.

- Create, maintain, and adhere to the content calendar that aligns to the marketing goals and corporate vision

- Research and understand what topics interest our audience

- Collaborate and coordinate with the Product Marketing, Design, and Digital functions.

- Optimize content according to SEO.

- Use content management systems to analyze website and blog traffic.

- Ensure compliance with law such as copyright and data protection.

- Stay up-to-date with the industry developments and generate new ideas to draw audiences- attention.

- Technical writing on features and technical Wiki on the product.

Skill Sets :

- Impeccable command over the English language

- Proven work experience as a Content Writer for business

- Technical knowledge, understanding, and interest

- Portfolio of published articles

- Excellent writing and editing skills in English

- Hands-on experience with Content Management Systems (e.g. WordPress)

- Ability to meet deadlines

- Bachelor/master's in marketing, English, journalism or related field

Personality/ Attitude :

- Keen eye for detail

- Possess enthusiasm, a strong work ethic and a willingness to learn

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