Witzeal Technologies - Performance Marketing Leader - Mobile Games/Mobile Apps

- As a Performance Marketing Leader, you will design and execute creative strategies and marketing campaigns to drive overall business growth, lifting conversion rates and engagement.

- This would involve rapidly scaling current opportunities and generating new ideas that can grow into long term revenues drivers.

- You will come up with authentic, compelling and differentiating marketing strategy for acquisition of new customers and retention of existing customers.

- You will be working across paid user acquisition channels including digital platforms and use your analytical skills to improve the performance of the campaigns.

Job Responsibilities:

- Develop and execute, strategy and optimisation of Digital Media.

- Responsible for managing and optimising user acquisition campaigns.

- Ensure unified messaging, consistent branding, and collaboration across all marketing and communication strategies.

- Develop and own, budget reporting, and plan for each of the initiates.

- Buy and track the various acquisition channels with a strong emphasis on performance-based user acquisition strategies.

- Analyse data from A/B tests to provide insights, meaningful suggestions, and recommendations on action items.

- Analyse ROI of all campaigns, manage and scrutinise campaign results to determine how best to allocate budget to continuously improve user acquisition results.

Required Skills:

- Bachelor's or Master's degree in Marketing and/or Business Administration related field

- 7+ years- experience in user acquisition, mobile media buying or performance marketing focusing on mobile games or apps.

- Should be instrumental in managing paid marketing campaigns with average monthly budgets of Rs. 5 Crores and above.

- Hands on performance marketing experience (search, paid social, display, etc.) setting up and managing large scale marketing programs

- Understand the role of analytics in order to drive effective marketing ROI

- Effective collaborator, communicator and influencer at all levels, including senior leadership level

- Ability to work in cross functional teams

- Prior experience similar to our business would be an advantage.