Founder at Wishup
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Wishup - Manager - Adwords/SEM - IIT/IIM/NIT/BITS (2-4 yrs)
Wishup is currently seeking to recruit an exceptional all-rounder Digital Marketing Manager to join our team and further develop the company's marketing strategy/brand image. It is a prerequisite that the successful candidate has previous B2C digital marketing experience and a strong focus in online marketing using all online marketing tools (SEM, SEO, inbound marketing, social media, content creation)
Role and responsibilities:
- Create, set-up and execute marketing activities across various channels about the brand and its products
- Focus on revenue and performance-based media to drive user acquisition (Organic Search, Paid Search, Display Advertising, Online Video and Mobile)
- Manage campaign strategy, budget and execution while achieving key performance metric goals
- Develop and present social media strategies - channel management, influencer outreach, generating content and developing interactive content
- Track, measure and work across channels to optimize channel mix, budget allocation, and marketing spend efficiency
- Manage customer metrics and analytics to understand buyer behavior
- Create and manage interdisciplinary projects that maximize customer loyalty and satisfaction
- Create customer traction via multilevel marketing activities
- Get involved with events - organizers, affiliate programs and individual affiliates
- Cooperate directly with and support sales team
Key Requirements:
- Solid digital marketing experience in the B2C sector (development and execution of B2C acquisition strategies)
- At least 2-3 years- experience in SEM, SEO, Mobile and Facebook with a proven track record of successful campaigns
- Excellent level of written and spoken English
- Excellent understanding and knowledge of social media
- Keyword management and landing page optimization
- Robust knowledge of the ever-changing internet marketing landscapes
- Previous experience working on online marketing campaigns would be advantageous
- Hyperlocal/ E-commerce industry experience is a plus
- Experience in mobile marketing a HUGE plus
Person specification:
- Self-starter with strong multitasking skills
- Creative mindset with hands on approach
- A strong personality who is confident and comfortable working autonomously with minimal supervision
- Has a desire to be involved in all things digital and experiment in newest marketing techniques
- Energetic and commercially minded with strong project management skills and ability to prioritize assignments so that all deadlines are met
- Flexibility to adapt to changing needs of the market and the company
- Ability to work effectively with people in different locations
We offer:
- Salary (5-6L + Revenue Share) + Equity
- Excellent support & training
- A dynamic, highly motivated and social team
- Fantastic career development opportunities
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