As Product Marketing Manager, you will define the key product positioning and drive the marketing plan to meet business objectives. This position will work closely with engineering, sales, development and the marketing team. The role demands deep understanding of the Product, the market, our customers and competition and be able to translate this knowledge into high-impact solutions that clearly communicate the value of our products to the marketplace and achieve Product business goals.

KEY RESPONSIBILITIES:

- The Product manager will be responsible for evangelizing, defining and refining the Wipro Application services Portfolio.

- Candidates are expected to look at existing products and help to develop new ideas based on their industry experience and their contact with customers, prospects, analyst etc. Candidates must possess a unique blend of business and technical savvines; a big-picture vision, and the drive to make that vision a reality. They must enjoy spending time in the market to understand their problems, and find innovative solutions for the broader market.

- Product Manager must interface and communicate with all areas of the business. He/She will work with an engineering counterpart to define product release requirements. He/She will work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer. You will also serve as the internal and external evangelist for the product offering working with the sales channel and key customers.

- Managing the entire product line life cycle from strategic planning to tactical activities

- Perform competitive analysis and benchmarking of existing products and enhance their maturity (Technical, Commercial, market worthiness etc.)

- Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and scanning competitor landscape and tracking analyst trends

- Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.

- Developing go-to-market plan and Pre Sales and Sales orientation/enablement for existing and new services/products

- Analyzing potential partner relationships for the product/service

- Developing commercial models for new and existing services

- Developing detailed service catalogues for each service definition and associated commercial and legal contract terms for the service

Wipro is an Equal Employment Opportunity employer and makes all employment and employment-related decisions without regard to a person's race, sex, national origin, ancestry, disability, sexual orientation, or any other status protected by applicable law.

Bachelor/Master degree in engineering

MBA preferred

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