HR at Wipro Limited
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Wipro - Executive - Business Marketing - Heath Business Unit (0-4 yrs)
Business marketing for the Heath Business Unit at Wipro.
The mission of our business is to help organizations solve real world health problems to improve lives across the globe. The role will primarily involve brand build, promotion & advocacy across most marketing channels including experiential, digital, media, events, influencers like analysts and also marketing operations.
Proficiency in below tactics preferred :
- Generate demand and leads by devising & executing multi - channel campaigns across mail, social, webinars, workshops, events, etc
- Enhance Positioning by creating unique vale propositions & elevator pitches for differentiated communication with clients & influencers esp including service offering content on website, Blogs, POVs, Case Studies, Videos, playbooks etc
- Enhance Client Brand Experience during campus visits
- End to end Development Center Branding
- Creating Customer Advocacy by generating client testimonials - AV and text
- Creating compelling content assets to position Health at Wipro as a thought leads
- Event Participation, management & driving attendance, lead generation & nurturing
- Supporting Account Based Marketing for marquee clients
- Supporting sales team with marketing communications
- Supporting Delivery & HR teams with employer marketing, engagement & communications
- Vendor & Agency Management
- Marketing operations like reporting & payments on mar tech and supplier tools
Key Behavioural Traits Desired :
- Closer - Ability to get the job done
- Takes Ownership
- Attention to detail
- Collaborative & Effective Communicator
- Ability to effectively communicate & collaborate with diverse multifunctional teams, business & other marketing teams across varied experience levels, nationalities etc
- Ambitious, Hard Working & Focused
- 0-4 yrs of experience
- B2B marketing experience preferred.
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