Wipro Consumer Care - Head - Marketing

Head Marketing (Wipro Seating) Designation to be based on experience and Wipros internal nomenclature.

Product Management :

- Lead a Team of 3 members.

- Provide Support to the offline sales team by the way of pricing, products, advertising, and marketing communication.

- Delivery of Gross Contribution, Margins profitability and Revenue Targets

- Develop Competitive pricing strategies & articulate competitive positioning

- Track Indian & International brands for latest trends in the Industry & provide insights to business

- To devise marketing mix & execute marketing plans within timelines and in a cost effective manner.

New Product Development :

- To carry out relevant consumer research / market analysis in order to develop category strategy and gain market share .

- Collaborte ith the design team and production planning team to create the appropriate product mix geared towards achieving leadership position in the seating solutions space.

- Roll out of the new products as per timelines.

E Commerce :

- Must Have E Commerce Exposure either on the Seller's side or the marketplace side in a D2C environment as well.

- Manage the Team for E Commerce

- Liaison with the marketplace / Platform to increase visibility and sales of Wipro Seating Products.

- Interface with the agency retained by Wipro for developing the E Commerce business.

Marketing Communication :

- Support the Development of Dealer Network by creating brand visibility in the multi brand outlets.

- Taking care of the digital marketing piece - custodian of social media handles and interfacing with the agency responsible for social media posts.