- Develop current & long term category strategy & brand plans in order to drive business and achieve sales targets as well as profitability(EBT) - To carry out relevant consumer researches/ market analysis in order to help carve out category strategy in order to gain category share - To design long term brand portfolio basis past & current brand identity & forecasted category movement. - To develop, launch and manage new products & brand extensions which is in line with category portfolio profitability strategy. - To drive brand Health targets and brand equity - Conduct regular brand health studies to track brand awareness, trials & usership vis a vis competition. - To draw marketing plans basis the results of brand tracks in order to drive brand growth - To supervise execution of plans across Above the line & below the line in order to achieve pre-designed targets - To devise optimized marketing mix & execute brand plans with timelines and cost effectiveness. - To decide marketing mix of the brands handled including pricing, product, distribution, packaging, promotions & Communication strategy. - To plan & allocate budget to each brand/ sub-brand/ marketing initiative in order to optimize spends. - To develop brand communication that is based on consumer insights & translates into winning advertising - Media Management - Planning campaigns, pre and post evaluations, execution, media buying, checks, media scheduling and trade-offs - To contribute in the area of people and process development for improving the function of the marketing department - To nurture and build winning teams - To lead and contribute to skill development and training initiatives Skills/Qualifications : PG - MBA/PGDM - Sales & Marketing from Tier 1 B Schools only

Bangalore

Wipro Consumer Care - Category Manager - IIM/ISB/MDI/FMS 

Wipro Consumer Care - Category Manager - IIM/ISB/MDI/FMS  ,Job Description for Wipro Consumer Care - Category Manager - IIM/ISB/MDI/FMS  in Wipro Ltd in  Bangalore for (7-16) years of experience. Apply Now!

Job Description for Wipro Consumer Care - Category Manager - IIM/ISB/MDI/FMS  in Wipro Ltd in  Bangalore for (7-16) years of experience. Apply Now!