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25/01 Ishita Ganguli
TA at Wipro Consumer Care

Views:3388 Applications:1025 Rec. Actions:Recruiter Actions:79

Wipro Consumer Care - Brand Manager - Switches Business (3-6 yrs)

Bangalore Job Code: 885218

The primary responsibility is to handle Marketing of Switches to generate demand to maximize revenue and profits through driving multiple activities round the year.

The key responsibilities will be -

Brand/Product Management:

- Will be responsible for the complete product portfolio of Switches; Gain technical understanding of the all the SKUs and continuously evaluate the range gaps and fill those on priority.

- Periodically evaluate the competitors/competition and benchmarking our products vis-a-vis range, pricing and schemes

- Develop assets of Brand including Brand name, brand identity, elements for branding, packaging and communication material

- Handle Branding agencies to develop designs and digital assets and create POS materials with clear messaging

- Work on pricing strategy to ensure positioning is achieved as per brand requirements

Digital Marketing/eCommerce

- Lead the overall strategy, planning and execution for all Ecomm platforms

- Drive the overall Digital marketing strategy including campaign suggestions, video concepts, budget management and hygiene check.

- Digital campaigns management by optimizing key metrics such as CPM, CPV, VTR, CTR etc.

- Continuous improvement in AMS campaigns to reduce ACos and drive business.

- Responsible for website management and deliver activities to drive traffic to the website

- Explainer videos for the products, other promotion videos as and when required

Influencer Programs

- Will be driving the engagement/loyalty program for the Architects.

- Drive ABM program with the target audience and create relevant content in coordination with the technical team.

- Also will be responsible for driving electrician loyalty program

Trade Marketing/Marketing Activities

- Drive the retail loyalty program by rolling out competitive secondary schemes and ensure better participation from all retailers

- Will also be driving the secondary schemes for the retail markets who are not part of Loyalty Program

- Training and product manuals to be prepared, take training sessions to ensure team understands the product efficacies and key selling points

- Liaison with marketing agencies for design assets of POSM materials

- Create content for product catalog including photoshoot and technical product details

- Plan and dispatch product samples along with sample stocks planning

- Candidates from Building materials and related industry will be preferred

- Having sound knowledge of B2B business is required

- Marketing experience is a MUST

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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