TA at Wipro Consumer Care
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Wipro Consumer Care - Brand Manager (4-8 yrs)
- Wipro's Consumer Lighting division is looking for an Ace Brand Manager to handle its upcoming appliances product portfolio
- Identifying the right product mix.
- End to End Product life cycle management.
- Conceptualizing, prototyping, testing of new product ideas.
- Packaging ; Ownership of Packaging Design
- Vendor Management ; Identifying and working with vendors on the new product ranges.
- Product Launches ; Working with sales teams and channel partners to ensure successful launches of the products.
- Promotional Activities ; Drive promotional plan through various brand building activities
- Digital ; Increasing visibility of the products in Digital media and driving eCommerce.
- Collaterals ; Working with Agencies to create collaterals like POP and Catalogues.
- Growth Strategy ; Identifying growth opportunities and developing strategy to tap market potential
- Ensure higher realization by driving new product sales, training team on concept selling and creating strong communication platform (??)
- Channel Partner Engagement ; Facilitate sales through channel by motivating channel network
- Competition Mapping ; Track competition and provide inputs on trends and competitor's activities
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