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21/09 Surbhi Srivastava
HR at Wipro Limited

Views:3278 Applications:383 Rec. Actions:Recruiter Actions:0

Wipro - Business Marketing Role - IIT/NIT/IIM/ISB (10-15 yrs)

Bangalore Job Code: 746147

Business Marketing


Job Description :


- In this role you will handle the marketing responsibilities and define the positioning of the M&T Business unit of Wipro. Your objective is to drive the go-to-market plan to meet business objectives. This position will work closely with sales, practice, and the rest of the marketing team.


- In this important role, you will help manage analyst relations, service/product positioning, campaigns, messaging, and collaterals as well as the corporate website and the full library of sales enablement materials.


- The role demands a good understanding of the IT services industry, market drivers and other industry drivers, and needs the candidate to be able to translate this knowledge into high-impact materials that clearly communicate the value of our offerings to the marketplace and achieve practice business goals.


Primary responsibilities :


Analyst & Advisory Relationship (Influencer Marketing) :


- Analyst Relationship Management, Competitive Report participation and submission, Strategic Advisory Sessions, Analyst Inquiry, Analyst Briefings


- Advisory Relationship Management & Communication


Market Planning & Analysis :


- Market Segmentation, Opportunity Analysis, Voice of the Customer, Competitive Analysis.


- Conduct Market Research, understand buying behavior, product composition. Conduct periodic product analysis and optimize as needed.


- Core Competency Identification & Brand & Positioning


Positioning & Messaging :


- Value Proposition Development


- Create high-impact internal and customer-facing materials that clearly communicate the value and unique advantage of our services / Solutions


- Develop vertical-specific content and materials to better reach target industries and partner-specific materials


Go-to-Market :


- Field Marketing Programs - Define the field marketing programs - trade shows, drive promotions, webcasts, websites, and direct mail.


- Thought Leadership - Create Point-of-view papers


- Public/Analyst Relations


- Digital Marketing - Blogs, Social media, Website development and traffic analysis


- Collateral - Video, high quality designed brochures, videos, scenarios, story boarding


Customer Relationship :


- Account-Based Marketing


- Develop and manage customer marketing/reference materials including case studies, customer videos, and customer profiles


Marketing ROI :


- Develop and track budgets.


- Measure success of various marketing campaigns.


- Drive profitable sales, brand growth and loyalty for a number of solution marketing areas


- Help achieve product business objectives and revenue goals.


- 10+ years of software/services product marketing experience


- Excellent verbal and written presentation skills


- Excellent interpersonal skills, with a proven track record of establishing credibility with key customers, prospects and business partners, sales, customer support and development


- Experience in developing effective and creative product marketing collateral, such as Web content, data sheets, and white papers


- A deep understanding of the enterprise Information Technology services market


- Engg + MBA from a premier B-School


Wipro is an Equal Employment Opportunity employer and makes all employment and employment-related decisions without regard to a person's race, sex, national origin, ancestry, disability, sexual orientation, or any other status protected by applicable law


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Women-friendly workplace:

Maternity and Paternity Benefits

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