Wingify - Manager - Product Marketing

- With 2500+ brands as customers in 90+ countries, Wingify's main product VWO is a market-leading A/B testing and experimentation platform focused at marketing and product teams.

- Wingify is looking for a Product Marketing Manager who will be responsible to take products and features to market, generate leads, and provide the sales team to close deals.

- As a Product Marketer, your role will span across the boundaries of sales, product, marketing and customer success. You will be expected to create product and feature messaging across channels that helps drive sales.

What does the role entail?

Product messaging: Zero-in on the Ideal Customer Profile for a product and/or feature and create messaging that makes understanding the product/feature easy which leads to interest generation

Formulate GTM: Identify the different marketing channels that can be utilized for go-to-market, potential impact, their priorities, and timelines

Writing content across channels: Translate the product messaging into different marketing material like web pages, sales enablement collaterals, emails, ad-copies, blogs, etc.

Use case writing: Onboard existing and potential customers to conduct their interviews with the objective of identifying their use case of the product/feature, identify impact the product/feature has had on the customer's business, and convert that into inspiring stories

Program management to execute GTM: Efficiently collaborate with members of the different marketing sub-functions and other functions to deliver on planned activities

Impact analysis and agility: Identify the performance of the different GTM activities and adjust the messaging/way forward accordingly

KRA ownership:

- Primary KRA : Number of leads generated

- Secondary KRA : Lead quality, Lead to Customer conversion rates

Some other functions you would be working with :

- Sales : Identify collaterals required and deliver them for successful selling

- Product Management : Align with the product roadmap and have a strong understanding of the reason why the product/feature is being built

- Customer Marketing: Identify feature adoption for existing customers and take necessary actions

- Content Marketing: Collaborate create content in accordance with product messaging

- Design : Ensure all marketing communication is visually appealing and in accordance with design guidelines

- Web-development : Take marketing communication live on the website as per the go-to-market activities and ensure visitor interaction is smooth

A day in the life of a Product Marketing Manager:

- Meeting with the Product team to understand the product(s) being built

- Meeting with the Sales team to understand how marketing can help them sell better

- Meeting with the Marketing team to identify progress on deliverables

- Analysing data to know where you are with respect to your goals/targets/KPIs, and chart the next steps accordingly

- Write and review content across different marketing channels

Meeting expectations as a Product Marketing Manager:

- Ability to build GTM plans and adhering to them

- Having good command on the language, content writing, and marketing design understanding

- Optimizing existing marketing material

Excelling as a Product Marketing Manager:

- Having a firm understanding of the product and the customer

- Being in very good sync with the Product and Sales teams

- Preemptively produce marketing material

Reporting and working relationship

- You will be reporting into Siddhartha Kathpalia, Senior Product Marketing Manager. You will work closely with the Product, Sales, and Marketing teams/sub-functions.

Eligibility :

- 3+ years of experience in Product Marketing for a SaaS product OR 3+ years in Digital Marketing in an internet company

- Analytical mindset & data-crunching skills

- Creative inclination

- Personable with strong verbal and written communication skills

- Ability to work within brand guidelines

- Ability to align with company and product objectives