Wine Ambassador - Marketing - FMCG

The Wine Ambassador will specifically focus on the activation and amplification of PRW's strategic wine brands through wine education, targeting key stakeholder audiences i.e. sales teams, trade customers, distributors, key influencers, consumers.

- Wine Education & Engagement - minimum 50% of role, driving external and internal wine advocacy

- Brand Development & Sales Support - 30% of role, covering activations, support of buyer meetings, lead tastings, NPD immersion

- Events - 10% of role, supporting and working at key wine events

- Market Intelligence & Reporting - 10% of role, provided through regular reporting and meetings

Key Responsibilities :

Wine Education :

- Drive wine culture as the portfolio's 'product expert' by demonstrating superior brand and category knowledge

- Provide formal and informal wine/brand education and training for Pernod Ricard affiliates, distributors, trade, consumers, and media on PRW's key strategic brands

- Provide input to the PRW Education team on the development training and educational tools/initiatives for wine and our brands for use in market with key stakeholder audiences

Brand Development :

- Instil a 'wine culture' within the Pernod Ricard affiliate network through increased exposure to wine and ongoing education on PRW wine brands

- Educate and mentor sales teams to broaden their understanding of wine and support gaining listing and activating in key channels i.e. lead tastings, provide NPD immersion, support buyer meetings

- Develop and manage a social media community, as per the PRW guidelines, to promote our wine brands

- Develop local relationships with relevant industry representatives, distributors, trade customers and other organisations that can play an instrumental role in building brand reputation and advocacy

Trade and Consumer Events :

- Support local team by organising, implementing and representing our brands at relevant trade and consumer events

- Work closely with the global team to support key visits by Winemakers, Global Marketing (inbound) to deliver 'best in class' execution at major trade shows and key industry events

- Work closely with local teams (internal sales, distributors) to provide wine industry expertise at appropriate consumer wine fairs, trade shows and exhibitions.

- Propose, present, and initiate new experiential activities aligned to brand strategies which can be delivered at events, to showcase PRW wines

Reporting :

- Provide regular market updates on key activity, market intelligence, competitor information on a monthly basis and as directed by the Education team

- Monitor brand performance and pricing fluctuations seen in the marketplace

- Proactively communicate learnings from the field and share best practise with the local market affiliate and PRW (via the Education Team) on an ongoing basis