- Responsible to develop and execute Public Relations programs that fulfills the business goals and enhance brand visibility of the organization as well as specific projects

- Develop and maintain relationship with key reputation influencers like media, bloggers, think tanks and columnists.

- Act as a specialist to ensure that overall brand meet company standards to maintain and promote the positive image on behalf of the organization.

MAJOR ACTIVITIES - 

- Ideate, strategize, develop and implement annual business PR plan in conjunction with key stakeholders and marketing and estimate budgets for various initiatives to be taken both at the company and process level

- Writing and producing content, presentations and press releases

- Dealing with enquiries from the public, the press, and related organizations

- Speaking publicly at interviews, press conferences and presentations as need be

- Providing information about new promotional opportunities and current PR campaigns progress

- Create content for press releases, byline articles and keynote presentations

- Develop media relations strategy, seeking high-level placements in print, broadcast and online media

- Identify key media outlets

- Develop compelling story angles

- Identify media trends, new cycles

- Analyzing and reporting media coverage

- Organise and lead industry events

- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

- Build relationships with thought leaders to grow industry awareness

- Identify and participate in relevant industry forums and arrange participation and speaking opportunities for relevant spokesperson

- Excellent communication (written and verbal) skills.

- A wide degree of creativity and latitude

- Possess the ability to keep information confidential

- Tactical understanding of all primary social media platforms

- Have a full understanding of media needs and media relationships

- Be proactive, reliable, responsible and accurate with an attention to detail

- Demonstrated ability to work comfortably and effectively in a matrix environment.

Education Level Graduate Degree in English, journalism, PR or business Masters in English, journalism, media relations, or business

Prior Experience / Industry 7-10 years of experience in a similar role with deep expertise in leading and implementing external communication/PR plans 5 years of demonstrated work experience in a leadership role

Required Skills, Knowledge and Characteristics 

- Proactive and self-motivated approach, prompt response to tasks assigned

- Strong industry network and existing relationships with leading media channels

- Excellent communication skills and ability to work with senior management

- Excellent communication skills

- Detail oriented, analytical and planning skills

- Detail oriented and ability to have a holistic vision for the organisation

- Leadership role/agency experience

- Demonstrated ability to manage business relationships with agencies

- Demonstrated ability to think strategically and manage execution

- Strong analytical and problem- solving skills

Technical and Business 

- Excellent content writing ability

- Strong command in English Experience in Communication role in an MNC environment

- Self-Management Responsive, proactive and self- starter Responsive, proactive and self-starter

Management and Leadership 

- Ability to lead a team and collaboratively work with various functions

- Self-disciplined and good management aptitude

- Excellent people skills

Language English, Hindi Basic awareness of regional languages

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