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03/02 Dashmeet
Associate Vice President at Wigzo by Shiprocket

Views:678 Applications:134 Rec. Actions:Recruiter Actions:7

Wigzo - Senior Manager - Marketing (5-7 yrs)

Delhi NCR/Delhi Job Code: 1215643

We are looking for a qualified Digital Marketing - Senior Manager to take the lead in developing successful, long-term digital marketing strategies for Wigzo.

Roles and Responsibilities:

- Managing digital marketing initiatives and integrated marketing plans related to business growth using paid and organic channels like SEM/SEO, Facebook, Display and Remarketing.

- Executing all SEO activities such as content strategy, link building and keyword strategy.

- Conduct A/B tests and use a data-driven approach to refine and enhance outcomes to hit KPI targets like inquiries, MQL and sales active pipeline.

- Work closely with the web development team to ensure the implementation of tech SEO best practices and maintain an ideal site architecture for maximum SEO benefits.

- Increase traffic and acquire leads from website and social networking channels such as Facebook, LinkedIn, Twitter, etc.

- Perform SEO audits and inspections to identify regular on-site content and off-site opportunities.

- Plan and execute email marketing campaigns to increase brand recall.

- Measures and reports performance.

Skill Set:

- Proven 5+ yrs work experience.

- Demonstrable experience in designing and implementing successful digital marketing campaigns

- Prior experience in B2B or SAAS.

- Strong understanding of how all current digital marketing channels function

- Solid knowledge of online marketing tools and best practices

- Hands on experience with SEO/SEM, Google Analytics and CRM software

- Excellent analytical and project management skills

- Strong team management and communication (written and verbal) skills

Women-friendly workplace:

Maternity and Paternity Benefits

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