Roles and Responsibilities: - Execute the complete content marketing strategy. - Establish and maintain KPIs that track the efficacy of content marketing efforts. - Identify new content marketing opportunities and driving growth through actionable content that urges target audiences to interact and take action. - Writing and conceptualizing long form blogs, infographics, ebooks, related to logistics, ecommerce and related topics and Developing compelling, consistent on-brand copy for site pages, customer outreach, and all marketing initiatives: Email Campaigns, Banner Ads, and Paid Marketing. - Coming up with PR strategies and driving brand marketing for the product. - Responsible for building relationships with media sites, popular publishing networks for getting a word out about the product. - Writing press releases and submitting to various media sites. Staying over top of competition. - Assist in all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and seller retention. - This role requires a brand publisher mindset - creating content that our audience is looking for. - Develop marketing collaterals for sales, marketing, and other offline marketing activities. - Must understand the best practices for content distribution on social media channels, email, SMS, videos, articles, PR and other marketing channels. - Ability to work well under deadlines and deliver work on schedule. - Interact with product, sales and marketing teams to understand business objectives and audience demographics. - Sensitivity to the visual execution of copy and the design of content. - Possession of strong writing and proofing skills, detail-oriented mindset, a sense of humour, and all-around solid communication and organization skills. Desired Skills and Experience: - Ambitious wordsmith with dexterity in standard computer software: Word, Powerpoint e-mail and excellent web-surfing skills. Candidate with a background of English, Journalism, Communication or a related field. - Solid understanding of marketing and advertising principles. - Strong experience on large cross-channel and/or direct marketing initiatives across mediums. Skills Set: - Must have 5+ years of experience in B2B content writing, managing & marketing. - Should be well-versed in B2B marketing, brand communications, SEO content. - Should have the ability to work with minimal supervision, be proactive and self-motivated. - Should be well-versed with creative writing. - Strong hold on grammar and sentence formation.

Delhi NCR

Delhi

Wigzo - Senior Manager - Content Marketing 

Wigzo - Senior Manager - Content Marketing  ,Job Description for Wigzo - Senior Manager - Content Marketing  in Wigzo by Shiprocket in  Delhi NCR Delhi for (5-7) years of experience. Apply Now!

Job Description for Wigzo - Senior Manager - Content Marketing  in Wigzo by Shiprocket in  Delhi NCR Delhi for (5-7) years of experience. Apply Now!