- Grow WhiteHat Jr's YouTube channel, by doing SEO keyword analysis, benchmarking best practice with other EdTech, consumer tech and direct-to-consumer brands, and optimizing channel setups, playlist creation, SEO optimization, calls to action, comment moderation, and analytics.
- Partner with Video Creative Director to create a monthly calendar of videos, and publish them on YouTube to maximize reach and engagement.
- Partner with Social Media team to promote YouTube videos on various social media channels to maximize reach and engagement.
- Reporting will be to Social Media Head. Direct reportees will be 1 social media executive. Peers will be Social Media Managers and Video Creative Director.
- YouTube management experience of 4-6 years with with specific experience of working for consumer tech and direct-to-consumer brands preferred.
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