WhiteHat Jr - Manager - CRM - Growth Marketing

- Conceptualise, plan and execute CRM campaigns to generate leads & conversions. Nurture & Engage with the existing customers for Cross-sell, Upsell, Usage and Renewal opportunities

- Own and execute these campaigns using direct customer channels such as Email, SMS, WhatsApp, App PNs, IVR OBD, etc.

- Work closely with Art & Copy teams to develop generate new concepts and communication for their respective campaigns

- Conduct experiments & A/B test new concepts/communication to generate learnings that can be scaled for upcoming campaigns to meet business objectives

- Segment the user base to deliver personalized, relevant communication and offers

- Analyse data and identify actionable insights to increase repeat business for online channels

- Collaborate with Sales, Analytics, P&L, Product, Curriculum, Country teams, etc. to identify opportunities across touchpoints and markets

- Maintain and publish performance dashboards - campaign level, cohort level, channel level

- Good hands-on experience of using Clevertap/MoEngage and other SMS/email tools/providers

Skillsets and requirements :

- 4-7 years relevant experience in a data-driven marketing function. Analytical bent of mind, comfortable with crunching numbers and turning them into actionable insights that help make focused decisions

- Team player with excellent written and verbal communication skills.

- Should have a growth mindset with the ability to test+ learn new concepts quickly so as to meet business objectives

- Relevant CRM /Campaign Mgt /Direct, Loyalty or CLCM marketing experience in an eCommerce/consumer company preferred

- Strong stakeholder & project management skills required

- PG/MBA in Marketing

- Immediate joiners would be preferred

Qualifications & Experience :

- CRM experience in an eCommerce/consumer company preferred

- PG/MBA in Marketing