HR Manager at WhiteHat Jr
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WhiteHat Jr - Manager - CRM - Growth Marketing (4-7 yrs)
- Conceptualise, plan and execute CRM campaigns to generate leads & conversions. Nurture & Engage with the existing customers for Cross-sell, Upsell, Usage and Renewal opportunities
- Own and execute these campaigns using direct customer channels such as Email, SMS, WhatsApp, App PNs, IVR OBD, etc.
- Work closely with Art & Copy teams to develop generate new concepts and communication for their respective campaigns
- Conduct experiments & A/B test new concepts/communication to generate learnings that can be scaled for upcoming campaigns to meet business objectives
- Segment the user base to deliver personalized, relevant communication and offers
- Analyse data and identify actionable insights to increase repeat business for online channels
- Collaborate with Sales, Analytics, P&L, Product, Curriculum, Country teams, etc. to identify opportunities across touchpoints and markets
- Maintain and publish performance dashboards - campaign level, cohort level, channel level
- Good hands-on experience of using Clevertap/MoEngage and other SMS/email tools/providers
Skillsets and requirements :
- 4-7 years relevant experience in a data-driven marketing function. Analytical bent of mind, comfortable with crunching numbers and turning them into actionable insights that help make focused decisions
- Team player with excellent written and verbal communication skills.
- Should have a growth mindset with the ability to test+ learn new concepts quickly so as to meet business objectives
- Relevant CRM /Campaign Mgt /Direct, Loyalty or CLCM marketing experience in an eCommerce/consumer company preferred
- Strong stakeholder & project management skills required
- PG/MBA in Marketing
- Immediate joiners would be preferred
Qualifications & Experience :
- CRM experience in an eCommerce/consumer company preferred
- PG/MBA in Marketing
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