HR Manager at WhiteHat Jr
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WhiteHat Jr - Manager - CRM (4-7 yrs)
Manager CRM
As a CRM Manager within the North America team you will :
- Work with Global brands and frontier business such as Osmo, EPIC, Tynker, BYJU'S, etc. - Build and optimize customers journeys and campaigns across all our products
- Get to work on high decibel campaigns involving celebrity influencers
- Use cutting edge marketing automation, attribution and analytical tools
- Have the opportunity to make a visible & lasting difference everyday
- Experiment and Learn from rapid testing on a base of 15 Mn + consumers
Roles & Responsibilities :
- Strategize, Conceptualise, plan and execute CRM campaigns to generate leads & conversions. Nurture & Engage with the existing customers for Cross-sell, Upsell, Usage and Renewal opportunities
- Own and execute these campaigns using direct customer channels such as Email, SMS, , App PNs, IVR OBD, etc.
- Work closely with Art & Copy teams to develop generate new concepts and communication for their respective campaigns
- Conduct experiments & A/B test new concepts/communication to generate learnings that can be scaled for upcoming campaigns to meet business objectives
- Segment the user base to deliver personalized, relevant communication and offers
- Analyze data and identify actionable insights to increase repeat business for online channels - Collaborate with Sales, Analytics, P&L, Product, Curriculum, Country teams, etc. to identify opportunities across touchpoints and markets
- Maintain and publish performance dashboards - campaign level, cohort level, channel level - Good hands-on experience of using WebEngage/Clevertap/MoEngage and other SMS/email tools/providers
Skillsets and requirements :
- 4-7 years relevant experience in a data-driven marketing function. Analytical bent of mind, comfortable with crunching numbers and turning them into actionable insights that help make focused decisions
- Team player with excellent written and verbal communication skills.
- Should have a growth mindset with the ability to test+ learn new concepts quickly so as to meet business objectives
- Relevant CRM /Campaign Mgt /Direct, Loyalty or CLCM marketing experience in an eCommerce/consumer company preferred
- Strong stakeholder & project management skills required - PG/MBA in Marketing
- Immediate joiners would be preferred
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