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11/06 Rishabh Agarwal
HR Manager at WhiteHat Jr

Views:123 Applications:28 Rec. Actions:Recruiter Actions:14

WhiteHat Jr - Lead - Social Media Content & Operations (7-10 yrs)

Any Location Job Code: 936420

About WhiteHat Jr. 

An incredibly rare opportunity for a passionate, pedigreed Leader Performance Marketing to join WhiteHat Jr., the fastest growing Ed-Tech start-up backed by BYJU's and an award-winning management team. The founder is highly reputed with a blue-chip pedigree and a history of successful exits. WhiteHat Jr. has shown blockbuster results in the first 18 months, targeting an immediate $1.1+ Billion market, enabling tremendous experience and wealth generation in a short time for a dynamic, out of the box thinker.

Profile :

Roles and Responsibilities include but not limited to :

- Develop, implement and manage our social media strategy

- Define most important social media KPIs

- Manage and oversee social media content across platforms

- Measure the success of every social media campaign

- Lead a team of social community managers to implement social content strategy

- Brief external and internal content teams for hero, hub, hygiene ideas

- Work with copywriters and designers to ensure content is informative and appealing

- Timely implementation of daily content and campaigns

- Ensure content follows brand guidelines and playbook

- Reporting and analysis of content performance

- Brainstorming with internal and external teams on new ideas for platforms

- Solid internal coordination to amplify product launches, events, campaigns and announcements

- Work in liaison with other internal teams like Sales, HR, Curriculum and Customer Outreach

- Lead all projects being undertaken by the Brand Marketing team

Qualification Required:

- Post graduate degree

- Deep knowledge of the Social Media ecosystem including hands-on experience with mobile ad networks, media buying agencies, GDN, programmatic buying, social media and re-targeting.

- Demonstrated ability to create innovative new marketing programs and/or partnerships that generate results

- 7+ Years of relevant experience in the space of Social Media Marketing

- Must be highly analytical, with a sound grasp of digital campaign planning and strategies. Must be very commercially aware, having owned marketing budgets and revenue goals of significant scale.

- Experience of managing campaigns involving video creations, influencer outreach, and managing Media.

- Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in a fast-paced environment is crucial.

- Demonstrated ability and willingness to roll up sleeves and execute to get the job done and thinking big at the same time

- Superior verbal and written communications skills with attention to detail.

- Intuition for customer communication; adept at marketing copywriting

- Adept with making marketing plans and use of MS Word, Excel, Powerpoint

Preferred Qualifications:

- Experience managing programs in the Ed-Tech market will be a plus

- Experience in developing and executing brand marketing campaigns will be a plus

- Knowledge of quantitative and qualitative consumer research methodologies will be an added advantage

Women-friendly workplace:

Maternity and Paternity Benefits

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