WhiteHat Jr - Executive/Manager - Performance Marketing

An incredibly rare opportunity for a growth-obsessed Performance Marketing Expert to join a well-funded Education Technology start-up backed by bulge-bracket VCs and an award-winning management team. The role is ideal for someone looking to accelerate their career progression well ahead of the normal curve by seeing a high-growth global business being built from scratch.

The founder is highly reputed with a blue-chip pedigree and a history of successful exits. Prototype and Phase 1 has blockbuster results, targeting an immediate $1.1+ Billion market, enabling tremendous experience and wealth generation in a short time for a dynamic marketing manager.

Years of Experience: 4-7 years

Location: Mumbai- We-Work Chromium, Powai.

Field: Education Technology. Product is a blockbuster and has shown tremendous conversion potential(20%+) allowing a significant upside for a passionate, high-energy growth hacker.

Profile

Roles and Responsibilities include but not limited to:

- Knowledge in handling paid advertising campaigns in Google, Facebook, Yahoo/Bing Network, LinkedIn, E-mail Marketing and content networks (ex. Taboola/Outbrain/Colombia)

- Setting, Executing, Managing & optimizing paid campaigns on Google/Yahoo/Bing, Facebook, Twitter, LinkedIn, content networks (ex. Taboola/Outbrain/Colombia) YouTube & another self-served platform

- Provide strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals

- Proficiency in tracking site traffic across various marketing channels using Google Analytics

- Own end-to-end execution, measurement, reporting and optimization of AdWords (Search, Display) campaigns with goals to increase transactions, new users, acquired via AdWords

- Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals

- Running A/B tests across paid search campaigns & landing pages

- Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goals

Behavioral:

a) Radical Accountability: Run the vertical like your own business. Product is incredibly high quality with 20%+ conversion.

b) Systems Thinking: Early stage start-up hence requires incredible detail orientation and process thinking. Do-er versus a talker.

c) Extremely creative/hacker mindset with In-depth knowledge of PPC / Facebook Advertising ecosystem

Backed by a reputed founder and two of the Top 3 India VCs, this is a once-in-a-lifetime chance to make tremendous wealth for an exceptional Performance Marketing Expert.