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12/02 Sapna Pandey
Manager TA at WhiteHat Jr

Views:397 Applications:58 Rec. Actions:Recruiter Actions:3

WhiteHat Jr - Executive/Manager - Performance Marketing (4-8 yrs)

Mumbai Job Code: 796895

An incredibly rare opportunity for a growth-obsessed Performance Marketing Expert to join a well-funded Education Technology start-up backed by bulge-bracket VCs and an award-winning management team. The role is ideal for someone looking to accelerate their career progression well ahead of the normal curve by seeing a high-growth global business being built from scratch.

The founder is highly reputed with a blue-chip pedigree and a history of successful exits. Prototype and Phase 1 has blockbuster results, targeting an immediate $1.1+ Billion market, enabling tremendous experience and wealth generation in a short time for a dynamic marketing manager.

Years of Experience: 4-7 years

Location: Mumbai- We-Work Chromium, Powai.

Field: Education Technology. Product is a blockbuster and has shown tremendous conversion potential(20%+) allowing a significant upside for a passionate, high-energy growth hacker.

Profile

Roles and Responsibilities include but not limited to:

- Knowledge in handling paid advertising campaigns in Google, Facebook, Yahoo/Bing Network, LinkedIn, E-mail Marketing and content networks (ex. Taboola/Outbrain/Colombia)

- Setting, Executing, Managing & optimizing paid campaigns on Google/Yahoo/Bing, Facebook, Twitter, LinkedIn, content networks (ex. Taboola/Outbrain/Colombia) YouTube & another self-served platform

- Provide strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals

- Proficiency in tracking site traffic across various marketing channels using Google Analytics

- Own end-to-end execution, measurement, reporting and optimization of AdWords (Search, Display) campaigns with goals to increase transactions, new users, acquired via AdWords

- Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals

- Running A/B tests across paid search campaigns & landing pages

- Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goals

Behavioral:

a) Radical Accountability: Run the vertical like your own business. Product is incredibly high quality with 20%+ conversion.

b) Systems Thinking: Early stage start-up hence requires incredible detail orientation and process thinking. Do-er versus a talker.

c) Extremely creative/hacker mindset with In-depth knowledge of PPC / Facebook Advertising ecosystem

Backed by a reputed founder and two of the Top 3 India VCs, this is a once-in-a-lifetime chance to make tremendous wealth for an exceptional Performance Marketing Expert.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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