Creative Director - India (Staic+Video) for Performance Marketing Campaigns

Director - Performance Creatives, India

A rare opportunity for a passionate, entrepreneurial individual to join Whitehat Jr, part of Byjus, the world's largest Ed-tech valued at USD 12B

About WhiteHat Jr:

- An incredibly rare opportunity for a passionate person to join WhiteHat Jr., the fastest growing Ed-Tech start-up backed by BYJU's and an award-winning management team. The founder is highly reputed with a blue-chip pedigree and a history of successful exits. WhiteHat Jr. has shown blockbuster results in the first 18 months, targeting an immediate $1.1+ Billion market, enabling tremendous experience and wealth generation in a short time for a dynamic, out of the box thinker.

- We are looking for a Director to lead Performance Creatives for the India business. The Director will report to the Country Brand Leader and work closely with other senior leaders.

Profile :

Roles and Responsibilities include but not limited to :

- Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion; Strong command of branding, brand story-telling on social

- Lead static creative development for all performance marketing campaigns

- Strong writing skills - ability to teach others to become better copy / script writers

- Close attention to detail - ability to use nuances to carry out an idea or a theme in a video project

- Collaborate with the performance marketing team to obtain knowledge around requirements and work with a team of copy and designers to implement creatives

- Lead brainstorming/creative sessions to generate ideas

- Revise content and creative, approve/reject ideas, provide feedback to the team

- Monitor results of team efforts and propose actions for the future

- Diligent in project management - checks-in frequently to understand status of all projects, redirects resources as necessary to fulfill changing priorities / deadlines if necessary

- Motivated self-starter - able to analyze a situation and jump in with a solution without receiving constant guidance / monitoring

- Hands-on video production experience; Expert aptitude in 2D, 3D, stop motion, animation, and motion graphics

- Understands the currency of social video - 3 sec, 6 sec, 30 sec and 2 minters

- Proficiency in Adobe Creative Suite Especially Premier Pro

Behavioral traits :

- Radical Accountability: Run the vertical like your own business

- Systems Thinking: Early stage start-up hence requires incredible detail orientation and process thinking. Do-er versus a talker.

- Extremely creative/hacker mindset with In-depth knowledge of PPC ecosystem

This is a one-in-a-lifetime chance to have an impact on a global scale with millions of children and thousands of educators with Whitehat Jr's award-winning management team, this is a rare opportunity for a passionate, self-driven hire to see a business being built from scratch and gain life-changing experience.

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