WhiteHat Jr - Business Analyst/Digital Marketing Analyst (3-4 yrs)
WhiteHat Jr - Business Analyst/Digital Marketing Analyst
Digital Marketing Analyst
- Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
- Analyse A/B and Multi-variate tests, communicate results and provide recommendations.
- Analyse external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.
- Analyse sales funnels and customer intent
- Measure ROI of online and offline advertising campaigns
- Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
- Track email campaign metrics (delivery, open, click-through rates)
- Monitor budget distribution and performance of paid ad campaigns
- Conduct competitive research and analyse benchmarking data
- Forecast and develop the right strategies, campaigns, and tests to run & recommend website and campaign optimizations
Skills Required :
- Minimum 3-4 yrs of experience as Digital Marketing Analyst
- Hands on Experience on SQL & Tableau. Preparing Dashboard, Data Visualization Tools
Work Location : Mumbai
Working Days : 6
- WhiteHat Jr was created to solve the #1 gap in the global school system today.
- Less than 5% of schools taught mathematics during the Industrial Revolution. Widespread unemployment followed until schools added Mathematics to the curriculum.
- Today, in the computer age, not all schools teach coding in early childhood. Result, a major gap in the requirements of the new world and our childrens skills.
- WhiteHat Jr prepares kids 6-18 for this new world. Kids learn fundamentals of coding- logic, structure, sequence and algorithmic thinking- to generate creative outcomes eg animations and apps.
- All classes are taught Live 1:1 Online in the comfort of your home by Top 99th percentile of certified teachers.
A, 2nd Floor, Whitehat Jr, Wework Chromium Milind Nagar, L&T Flyover, Andheri (E, Mumbai, Maharashtra 400072
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