WhiteHat Jr - AVP - CRM - Growth Marketing

AVP CRM-(Growth Marketing)

Roles & Responsibilities :

- Lead & manage a team of 5+ CRM Managers to plan and execute the Global CRM Strategy to achieve each market's lead and revenue/conversion targets

- Conceptualise, plan and execute CRM campaigns to generate leads & conversions. Nurture & Engage with the existing customers for Cross-sell, Upsell, Usage and Renewal opportunities

- Drive effective campaigns using direct customer channels such as Email, SMS, WhatsApp, App PNs, IVR OBD, etc.

- Work closely with Art & Copy teams to develop generate new concepts and communication for their respective campaigns

- Conduct experiments & A/B test new concepts/communication to generate learnings that can be scaled for upcoming campaigns to meet business objectives

- Segment the user base to deliver personalized, relevant communication and offers

- Analyse data and identify actionable insights to increase repeat business for online channels

- Collaborate with Partner brands, Sales, Analytics, P&L, Product, Curriculum, Country teams, etc. to identify opportunities across touchpoints and markets

- Define, track, measure and improve key success metrics

- Good understanding of Clevertap/MoEngage and other SMS/email tools/providers

- Own the implementation of CRM tech /automation projects, internal SOPs, & onboarding of vendors/agencies

- Keep up to date with the latest best practices and trends/tools

Skillsets and requirements :

- 10-12 years relevant experience in a data driven marketing function. Analytical bent of mind, comfortable with crunching numbers and turning them into actionable insights that help make focused decisions

- P&L ownership and delivery experience

- Must have managed a team of >4 direct reports

- Should be comfortable interacting and presenting to the leadership

- Team player with excellent written and verbal communication skills.

- Should have a growth mindset with the ability to test+ learn new concepts quickly so as to meet business objectives

- Relevant CRM /Campaign Mgt /Direct, Loyalty or CLCM marketing experience in an ecommerce/consumer company preferred

- Strong stakeholder & project management skills required. Must be highly structured, organized, logical & drive towards outcomes

- PG/MBA in Marketing

- Immediate joiners would be preferred

Qualifications & Experience :

- CRM experience in an ecommerce/consumer company preferred

- PG/MBA in Marketing