Job Description Vice President Marketing & Branding

Job Details

- If you are an incredibly intelligent & a highly motivated individual, excited to build a Premium Beer business across India, juggle multiple work streams across numerous verticals and hone your leadership skills as you manage & mentor a bunch of execution teams, we want to hear from you

- As our Vice President Marketing & Branding, you will be responsible for creating, planning, and executing all Marketing & Brand-Building Strategies for WO in all our existing and upcoming markets across India

Your responsibilities will include, but not be limited to:

- Strategy Management - developing, implementing, monitoring & constantly evolving our brand strategy comprehensively across multiple platforms

- Creative Development - leading and managing the efforts of various internal and external stakeholders to evolve all our creative concepts, including but not limited to visual branding, consumer engagement, and product and experiential marketing efforts

- Brand Communication - formulating guidelines, systems & tools, developing relationships with and strategically interfacing with various internal and external stakeholders to ensure constant and consistent brand messaging across multiple communication platforms, including digital and traditional media

- Consumer Insighting - building strong, deep & wide consumer relationships, and constantly gathering various insights to improve our product & brand offerings and competitive position, and to holistically maximize consumer satisfaction and brand loyalty

- Leading & Coaching - managing, mentoring & motivating all creative & execution teams across our organization to excel in and remain tactically aligned with all our brand-building & marketing efforts

- You will also work hand-in-hand with our Senior Management team and our Regional & Central Leadership and execution teams on both Marketing & Branding as well as general Business Strategy topics

Core Requirements

- Unique ability to simultaneously be a captain & a soldier, a leader & a resource, a mentor & a team-mate

- Work experience of 8-10 plus years, ideally in the Alcohol Industry or Consumer Products in a Central Marketing and/or Brand Building role

- Education at a top-tier university/college

- Excellent leadership, mentorship, and problem-solving skills

- Outstanding communication and interpersonal skills

- Ability to think creatively and support decisions analytically

- Strong work ethic and discipline

- Paranoia for organization, timeliness, and optimization

- Passion for entrepreneurship and top quality beer

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