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16/07 Sharvari Majumdar
HR Manager at White Owl

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White Owl - Assistant Manager - Marketing & Branding (3-5 yrs)

Anywhere in India/Multiple Locations/Delhi/Goa/Mumbai/Pune Job Code: 834397

Job Details:

- If you are an incredibly intelligent & a highly-motivated individual, excited to build a craft beer business across India, juggle multiple work streams across numerous verticals and hone your leadership skills as you manage & mentor junior execution teams, we want to hear from you

- As an Assistant Manager - Marketing & Branding, you will be responsible for devising, planning and executing various marketing, brand-building and selling strategies for WO in your region/across India, which will require you to:

- Develop, maintain and implement a comprehensive brand building strategy as well as guidelines, systems and tools to ensure brand message consistency across multiple communication platforms

- Support creative development and interface directly with various external creative agencies and experts

- Ensure balanced and memorable Social Media marketing

- Measure and report performance of various marketing and brand building campaigns

- Monitor market trends, research consumer markets and competitor activity to identify opportunities and address key issues

- Align the entire company around our brand's direction, choices and tactics

- Build strong consumer relationships, collect product and brand feedback and proactively address all consumer needs

- Maintain & develop strong relationships with channel partners, corporations, educational institutions, event organizers and non-profit organizations to maximize WO participation in all strategically-aligned events

- Plan & execute on-ground events and brand partnerships

- Manage, mentor and motivate various execution teams related to all marketing and branding building efforts

- You will also work closely with our Marketing & Sales Teams to devise and execute - winning- strategies at all points of sale

- You will also work hand-in-hand with our senior management team and various internal operations, sales, distribution and back-end support teams

Core Requirements:

- Unique ability to simultaneously be a captain & a soldier, a leader & a resource, a mentor & a team-mate

- Work experience of 3-5 years, ideally within alco-bev marketing, consumer goods marketing, hospitality or event management

- Education at a top-tier university/college

- Excellent communication skills and an outgoing and enthusiastic personality

- Ability to think creatively and support decisions analytically

- Strong work ethic and discipline

- Paranoia for organization, timeliness and optimization

- Passion for entrepreneurship, marketing and top quality craft beer

About: White Owl

White Owl is a Mumbai-based, Award-Winning Brewery renowned for handcrafting beer using the finest of natural ingredients from around the world. Armed with an extensive craft beer portfolio featuring an eclectic selection of old-world & new-age styles, White Owl advocates small-batch brewing of crisp, complex flavours & distinct aromas under the leadership of a highly-experienced & internationally-trained brewing team.

As of August 2019, White Owl distributes its craft beer on Tap, in Bottles and in Cans at over 2,500 restaurants, bars & retail stores across Mumbai, Pune, Goa, Bengaluru& Delhi with several new geographies in the pipeline.

White Owl was conceptualized and founded by entrepreneurs from Harvard Business School and the Wharton School of Business and is supported by a diverse investor group out of both India and the United States.

Women-friendly workplace:

Maternity and Paternity Benefits

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