Roles and Responsibilities

EVENTS:

- Create a detailed timeline to show the path & structure of the strategy leading up to the event

- Serve as liaison for community / building-level event leads to manage execution

- Work directly with the external / internal events team to execute and promote scalable brand awareness, community engagement/events across the region.

- Build and manage events strategy and creative development, including budgeting, processes, programming, and working with internal and external partners

- Actively identify marketing and promotion opportunities.

- Plan event from start to finish per requirements, target audience and objectives

- Come up with suggestions to enhance the event's success

- Prepare budgets and ensure adherence

- Approve all aspects before the day of the event

- Analyze the event's success and prepare reports Evaluate post-event ROI, in coordination with the sales and NMD team

- Work closely with an external event agency to plan and strategies brand activations

- Manage all event marketing elements that may be used, such as communication plan, routes to marketing the event, call to action, use of any paid or promoted activities

PR:

- Deep understanding of WeWork's brand and product awareness in markets through local earned media via multi-channel cross-functional campaigns

- Work closely with WeWork member's companies by helping them promote their stories to the media

- Work along with the event team to execute and promote scalable brand awareness, community engagement and thought leadership partnerships

- Work with the brand team and community team to promote marketing events and community events to the PR agency.

- Coordinate and build a relationship with the global WeWork PR team/department

- Manage and coordinate Mumbai media interactions between journalists and WeWork representatives

- Review the PR strategy for Mumbai and PAN India on a weekly basis

- Thinking of new ideas for press coverage and interaction

- Reviewing the press release to make sure all details for Mumbai locations are accurate

- Support the HQ brand team in the marketing plan and translate this into local execution through a wide range of media, events, field activations, partnerships and guerilla marketing tactics.

- Act as a brand ambassador at events and with partners

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.