WeRize - Category Manager - SME - IIM/FMS/MDI/XLRI

Role Description:

We're looking for a Category Manager - SME who will own and drive the strategy, growth, and profitability of the SME lending category. This role sits at the intersection of business, product, credit, and distribution and is ideal for someone who has previously worked as a Product Manager in SME lending at a bank or NBFC.

Key Responsibilities:

- Own end-to-end responsibility for the SME lending category - product strategy, growth, profitability, and customer success.

- Identify segment-specific credit needs and build customized loan offerings to meet those needs.

- Collaborate with credit, risk, and underwriting teams to co-create product policies, pricing, and documentation norms.

- Work closely with business and sales teams to drive category penetration and scale across geographies.

- Partner with marketing and tech teams to improve product visibility, user journeys, and conversions.

- Analyze internal and external data to monitor performance, identify opportunities, and continuously improve.

- Stay updated with industry trends, competitor offerings, and regulatory changes impacting the SME segment.

Attributes we are looking for:

- Tier 1 MBA with a solid academic background.

- 3+ years of experience as a Product Manager / Category Manager in SME Lending in banks, NBFCs, or FinTechs.

- Strong understanding of SME customer behavior, credit lifecycle, documentation, and regulatory compliance.

- Analytical and data-driven approach with hands-on experience in managing product/category P&L.

- Ability to thrive in a fast-paced, cross-functional, and execution-focused environment.