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26/04 Tirtha Tanay Mandal
Business Analyst at Wedoria Technologies Private Limited

Views:2762 Applications:69 Rec. Actions:Recruiter Actions:22

Wedoria - Manager - Digital Marketing (4-8 yrs)

Kolkata Job Code: 566032

About the Company

Wedoria Technologies is a start-up from Kolkata which aims to create technology-driven products which facilitate people to have fulfilling, meaningful and productive lives.

Currently it is backed by one of India's largest media houses - the ABP Media Group.

Wedoria's mission is to help everyone follow their life purpose. With a vision to 'enhance lives', Wedoria is developing a digital platform of life called MeVero.

MeVero is The starting point of Wedoria, aimed at tackling the first (and most important) life intent-- the inability of people to pursue effectively a discipline of choice. Wedoria will address the root cause of this problem by enabling human beings to connect with - similar-purpose- individuals and contribute their talent in an open, bias-free, digital environment. The platform that spawns out of this initiative will be called - MeVero- or the - Real Me- The name signifies the true self-- unlocked.

Job Description

Position:

Digital Marketing Manager

Role:

- Majorly responsible for driving organic user growth for the platform using SEO, Content marketing, Social media marketing and other relevant solutions.

- Responsible for achieving marketing KPIs(Key Performance Indicators) for website campaigns (traffic growth, User Acquisition, Bounce Rate, Retention) as per defined business goals.

- Measure and report performance of all web campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and manage/optimize performance based on the insights

- Plan/Execute innovative partnerships, Collaborate with agencies and other vendor partners.

- Collaborate with internal design team to get the required marketing collaterals.

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Strong analytical skills and data-driven thinking

Qualification:

- PGDM/MBA in Marketing

Qualified candidates from other fields with relevant skills and experience will also be considered

Experience:

- Minimum 4-5 years- experience in a B2C company or in the field of Digital Marketing

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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