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08/09 Aarti Anand
Senior Consultant-Non IT at Unison International

Views:241 Applications:92 Rec. Actions:Recruiter Actions:2

Website Strategy Manager - Customer Acquisition (5-15 yrs)

Mumbai Job Code: 1312032

- Creation of monthly sale & commercial calendar to achieve top line growth, conversion & new customer acquisition

- Overall Management of Marquee Sales to achieve target GMV, conversion, growth and marketing income targets - Working with brand & Category managers closely to define structure of pages, closure of offers & targets

- Management of monthly site-level activations including flash sales, cross category activations & initiatives to increase AOV & Conversion

- Creation of rate cards to achieve brand objectives + marketing income targets

- Working with cross functional teams (marketing, CRM) to execute onsite activations 360deg

- Identifying potential opportunities of improvement with Product to reduce leakages in the customer funnel + rolling out and testing new product features

- Tracking key consumer funnel metrics and identifying areas of opportunities

Women-friendly workplace:

Maternity and Paternity Benefits

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