Web Analytics Role - KPO

- Analyzing and interpreting transactional as well as web(Adobe Omniture) data to present actionable insights every day to business stakeholders

- Designed - Funnel- KPIs for the business to measure customer acquisition, engagement and conversion on App/website to understand the drop-out rates and identify areas of improvement

- Defined churn characteristics of a customer for the business and designed RFM model for focused targeting of customers

- Experience in Digital/Web Analytics role with a Post-graduation degree in Marketing/Statistics/Economics preferred.

- Ideal candidate has the curiosity and work ethic to get their hands dirty & dive into datasets to find insights or areas to test.

- With an innovative and analytical mind set, experience to interpret user journey and experience data before translating it to a range of audiences

- Must skill- Knowledge and hands-on experience with Adobe Marketing Cloud (Adobe Analytics, Ad Hoc Reporting, SiteCatalyst, Analysis Workspace), Excel/PowerPoint and Hive/SQL,

- Experience with executing large-scale projects from a renowned digital omni-channel platform

- Ability to handle large datasets

- Experience handling large data sets and preparing data for testing and analysis.

- Strong Excel skills - familiarity with pivot tables a must!

- Strong SQL/Hive experience

- Dashboard and data visualization (Tableau) experience preferred