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Manager - HR at Waypham India Pvt Ltd
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Waypham - Manager - Digital Marketing (3-5 yrs)
Marketing Manager-E Commerce Digital Marketing
- Plan and execute all digital marketing, including eCommerce marketing strategy, SEO/SEM, email, social media and digital advertising campaigns.
- Develop, implement and manage marketing campaigns that build brand awareness and drive traffic to our website and acquire leads/customers.
- Create & manage editorial calendars. Generate, edit and publish daily content (including original text, images, video) that builds meaningful connections and encourages audience engagement and drives acquisition.
- Oversee development of robust email acquisition and marketing campaigns to support key business initiatives across account management, new business development, and customer experience.
- Develop and manage influencer outreach across key channels including Whatsapp, Slack, Instagram, Pinterest, Twitter, Facebook and Youtube.
- Collaborate closely with digital and PR agencies, creative, sales and marketing teams to ensure comprehensive program development.
- Define metrics, reports, data and ROI.
Our ideal candidate will have:
- 3+ years of experience in eCommerce Digital Marketing with a focus on strategy, user acquisitions, social media, search engine marketing, analytics, and project management.
- A master of B2C marketing with excellent analytical skills and a glowing track record for customer acquisition.
- Strong understanding of inbound and content marketing strategies, web technologies and end-to-end marketing ecosystems.
- Strong understanding of search engine concepts, web traffic, SEO ranking.
- Strong understanding of A/B testing and developing testing frameworks
- Experience with Google Adwords and PPC Campaign Management.
- Experience with PR & Influencer marketing.
- Experience with web analytics tools such as Google Analytics.
- Experience with Email Marketing is a plus.
- Experience with video production is a plus.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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