VP - Public Relations & Communications - Mobile Advertising Startup

Public Relations & Communications (SaaS)

Company :

- A leading and well funded Startup into Performance based Mobile Advertising. Today, we are the leader in the performance-based mobile advertising space. As more and more businesses are trying to tap the huge potential of a growing mobile audience, it was but time for a platform that could target audience better, maximize ROI and help app marketers track the right metrics.

- With its proprietary performance-based mobile advertising platform, Company has helped several world-class brands across sectors to break through the clutter, acquire new customers and improve their Cost per Install (CPI) and Customer Lifetime Value (CLV).

Role : VP - PR & Communications (SaaS)

Location : Bangalore

Must Have : SaaS experience and strong PR experience

Requirements :

- Ability to communicate verbally and strong writing skills must be demonstrated

- Thorough understanding of various forms of social media and ability to drive traffic/reach goals using effective campaigns

- Detail-oriented and able to handle multiple tasks and deadlines

- Ability to work collaboratively across teams and individual contribute to the job

- Computer proficiency with Microsoft Office, Outlook, Word, Excel and PowerPoint

- Creative thinking and the urge to learn/deliver more everytime

- Thorough understanding of social media and digital PR marketing

- Ability to come up with unique campaigns across different verticals for our products

- Thorough understanding of inbound marketing and communications for the SaaS space

Job Description :

- Making marketing and promotional materials, both print and electronic

- Developing press releases, media relations content, case studies, webinars, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals

- Designing and launching email marketing campaigns

- Copy-editing, proofreading and revising communications

- Researching media coverage and industry trends

- Identifying, developing and executing communications strategy for key media contacts and customer references

- Developing fresh story ideas

- Conduct extensive media outreach