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18/03 Avinash Dudhekula
Lead at CareerNet Consulting

Views:3202 Applications:1097 Rec. Actions:Recruiter Actions:246

Head - Cross Sell - Marketing/Digital/Campaign Management (8-14 yrs)

Bangalore Job Code: 904589

- As Head of Digital you will be responsible for driving a culture of Digital first datadriven Deliver on planned insurance & cross sell sales volume penetration monthon month across all existing channels of the company

- Planning & execution of campaigns for lead generation, sales, policy density across all available products of the company

- Liaise with the Sales Leadership, various teams across channels & hierarchy,Analytics team and Tele Sales team to evangelize and drive towards deliveringtargeted sales and other key metrics

- Lead benchmarking industry best practices for products, campaigns, newopportunities, process and communication

- Drive sales engagement for mindshare for optimum policy sales, penetration and persistency

- Devise and implement statistical models on predictive modelling, performance optimization and AI

- Partner with analytics, products, Customer Service and other core teams to drive performance for key metrices for the organization

- Lead data enriching initiatives to strengthen data for existing customers

- Devise, create and implement a 1-fit-Lead-Management-System across all channels

- Execute, drive ROI and monitor measures of success through analytics through performance marketing campaigns for existing customers

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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