VP/Head - Marketing - B2B Banking Software

Job Description :

- You'll own strategy, execution, and manage the results of all things in terms of Digital, Performance, Product and Account Marketing. Manage the marketing budget and ensuring that all marketing material is in line with the brand identity.

- Drive marketing initiatives worldwide for multiple Banking software products and IT services offerings. Covering traditional & digital marketing channels, content strategy, brand management, social media platforms, communications and thought leadership.

- The initiatives span across strategy planning in consultation with senior stakeholders, conceptualization based on suitability for desired objectives, mentoring teams for execution across channels, tracking and analyzing the outcomes.

- Also manage external stakeholders such as influencers, partners, analysts, agencies for positioning, amplification and scaling up or marketing efforts.

- Strategic Marketing

- Digital, Brand and Product Marketing

- Thought Leadership and Community Relations

- Marketing Communications

Candidate should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.