Consultant at Crescendo Global
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VP - Brand Marketing - InsurTech (8-14 yrs)
Brand Marketing opportunity for professionals with 7+ Years of experience in managing ATL/ BTL campaigns, brand campaigns, offline marketing, content management and PR with team management skills and working along with stakeholders.
We are looking for professionals with expertise in Brand marketing, somebody who has build the brand from its Infancy to maturity and run successful marketing campaigns for the brand.
Future Employer: - Leading InsurTech company that provides life care for electronic appliances and consumer durables
- Managing ATL/ BTL campaigns, brand campaigns
- Be the owner and custodian of the Brand reputation, its underlying meaning and philosophy
- Develop and implement a cohesive marketing plan to increase brand awareness
- Set current and long-term goals for internal teams
- Design and review the Marketing department's budget
- Build relationships with media and stakeholders through creative PR strategies
- Monitor all marketing campaigns and improve them when necessary
- Prioritize marketing projects and allocate resources accordingly
- Prepare regular reports and presentations on marketing metrics
- Conduct market analysis to identify challenges and opportunities for growth
- Provide guidance and ideas to organize effective marketing events
- Degree with 8+ years of experience in Brand Marketing and should have taken a brand from its infancy to maturity
- Demonstrable experience designing and implementing successful marketing campaigns
- Come up with unique ideas, styles, presentation and communication in creative across mediums
- Well versed with setting objectives, refining Goals, metrics and processes
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